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Get in the game with an online sport management degree
Sports is big business and the business is changing rapidly. According to the Business Research Company, today’s global sports industry is worth over $500 billion and growing. Rapid digitization, emergence of e-sports and the globalization of the sports industry have created a massive demand for professionals who are able to shape the future of sports. The B.S. in Sport Management major provides big-league career opportunities for sports-minded individuals with a head for business. You’ll learn how essential business concepts translate to the sports industry and open the door to a variety of roles.
Program Availability
Program Overview
Build your leadership skills and style to excel in the sports industry
Franklin’s sport management curriculum unites sport science research and sport industry theory with the practical knowledge of sport management in order to enhance your understanding of sport business concepts and techniques so that you can achieve results when working with athletes. You’ll get a comprehensive introduction to the coaching profession at various levels including high school, club, youth, recreational and intercollegiate college programs.
In addition to the focus on athlete performance, you’ll also learn what it takes to establish a sport club organization. You’ll learn to develop, manage, and sustain a highly organized club by creating a business plan and a mini-grant proposal.
You’ll also examine the leadership role in management and responsibility of leaders in sports. In addition to analyzing various leadership styles and techniques, you’ll also get insight into the unique challenges associated with leading people in sports.
Learn to maximize the impact of fundamental business principles
Franklin’s B.S Sport Management curriculum conveys essential concepts from the functional areas of business within a sports context. You’ll learn marketing as it applies specifically to the sports industry including sponsorships, licensing, global issues and after-marketing techniques that are common to sports promoters. You’ll also explore the legal, ethical and social issues related to sports information. In addition, you’ll acquire the knowledge you need to manage athletic programs in schools, colleges, community centers and other venues including how to navigate legal, ethical and social issues related to the NCAA, NAIA and OHSAA.
Supplement your online coursework with required field experience
Put your knowledge to the test and get practical experience with an on-site field experience at an organization of your choice. Tailor your degree to your ultimate career ambition with an internship in a school district, college or university or even a minor or major league franchise. You’ll build on-the-job skills under the direction of an on-site supervisor and a Franklin faculty member. In the past, students have pursued ticketing opportunities with the Cincinnati Reds and event planning with the Dayton Dragons.
Earn your degree from a university built for busy adults
Earn your degree on your terms by taking classes 100% online. Accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Our seamless transfer process and team of academic advisors will help ease your transition to becoming a student, while our flexible course schedules help to balance your education with work, family and life. Get started on your future today.
Future Start Dates
Your Best Value B.S. Sport Management
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Highly Recommended
98% of graduating students would recommend Franklin to their family, friends and/or colleagues.
Source: Franklin University, Office of Career Development Student Satisfaction Survey (Summer 2023)
Curriculum & Course Descriptions
Academic Minors
B.S. Sport Management Program Details
Employment Outlook
From 2022-2032, jobs in Business & Leadership are expected to increase by 15%
Occupation | Median Salary (2022) | Job Postings (2022) | Projected Growth (2022-2032) | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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Occupation | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Marketing Managers | $140,046 | 362,771 | 15% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Marketing Managers
Median Salary: $140,046
Job Postings: 362,771 Projected Growth: 15% |
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Occupation Job Titles Skills Industry DescriptionMarketing Managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Projected Growth
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Public Relations Specialists | $67,434 | 105,214 | 14% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Public Relations Specialists
Median Salary: $67,434
Job Postings: 105,214 Projected Growth: 14% |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Occupation Job Titles Skills Industry DescriptionPublic Relations Specialists promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media. Projected Growth
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Athletic Trainers | $53,840 | 41,215 | 22% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Athletic Trainers
Median Salary: $53,840
Job Postings: 41,215 Projected Growth: 22% |
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Occupation Job Titles Skills Industry DescriptionAthletic Trainers evaluate and treat musculoskeletal injuries or illnesses. Provide preventive, therapeutic, emergency, and rehabilitative care. Projected Growth
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Knowledge & Skillsets
Gain in-demand skills sought by employers with curriculum that teaches you: